Show up. Do the work. Get results — or we pay you back.

Because nothing meaningful in a business changes in two weeks.

Operational improvements take a cycle to show up. Market adjustments take longer. Financial changes compound over quarters, not days.

If we let people come and go in 30 days, we'd be taking their money and lying about what we can deliver. That's not the deal we want to run.

12 weeks is the honest minimum for the results we're promising. It's why we only take on owners who are ready to commit to it — and it's exactly why we put our money behind it with this guarantee.

Your Viability Score is calculated from five diagnostic lenses that run automatically when you sign up:

1. Market Analysis — Is your market actually there? Demographics, catchment, demand signals.
2. Competitor Intelligence — Who are you up against? What are they doing better?
3. Digital Presence — Are customers finding you? Google, SEO, reviews, website.
4. Operational Effectiveness — Can your business run without you? Process maturity, systems, staffing.
5. Business Viability — Financial health, growth potential, structural risks.

This score is recalculated as you implement changes. A 10-point improvement means your business is measurably stronger — lower risk, higher resilience, better positioned to grow.

Learn more about the 5 diagnostic reports →

When you join the program, you pay $1,099 USD upfront: $499 for onboarding + $600 for the 12-week sprint ($50/week × 12 weeks).

The $499 USD onboarding fee is non-refundable after your reports are generated. This covers the cost of building your diagnostic intelligence profile — market data, competitor analysis, digital audit, operational review, and viability scoring.

The guarantee covers the 12-week subscription portion ($600 USD).

If you've followed the program and your score hasn't improved by 10+ points after 12 weeks, you get that $600 back — or we keep coaching you for free until it does.

At the end of your 12-week commitment:

1. Email us at support@should-i.ai with "Guarantee Claim" in the subject line
2. We'll review your engagement record (sessions attended, recommendations followed)
3. We'll check your Viability Score change (baseline vs week 12)
4. We'll schedule a 20-minute off-boarding call to understand where we fell short
5. You choose: full refund of subscription fees, or continue coaching for free

No forms. No waiting. No runaround. If you've done the work and we haven't delivered, you get your money back or we keep going.

Because the system works.

Every business owner who commits to the program — who shows up, does the work, and follows through — sees measurable improvement. Not all of them become overnight successes. But all of them get clearer on what's broken, what to fix, and how to move forward.

We're not selling advice. We're selling diagnosis paired with persistent accountability. That combination works when the owner commits. If it doesn't work, we don't deserve to keep your money.